Hey there rebels!
Last week was an intense one so I missed sending a newsletter… but shhhh not many noticed so we’re good 😉
Let’s see what did I mean to share with you though…
Post Launch
I don’t know about you, but usually when I create/build anything that means a lot to me I put so much soul and energy into it that after sharing it with the world I get a short period when I feel empty.
It’s like I pre-live all the emotions, anxiety and excitement before the launch so much that by the time it’s there I am partially drained.
And in the last few weeks me and Rick had not just 1 but 2 launches. Both I’m very proud of (no matter how arrogant-ish it may sound).
We built SoulKeeper: an awesome free tool for KnownOrigin artists and collectors and Breaking Chains: probably one of the most personal, weird and raw art I’ve created so far… which is going to grow into something so much more than just that.
You can get detailed origin stories for both in my previous issues. For the SoulKeeper here and for the Breaking Chains here.
How was the launch Ani?
I had been so excited about the above that I spoke about it with a lot of people before it was out. So obviously now many come back with the logical question - “hey, how was the launch…?”.
It’s a simple question - but it’s hard to answer…
Compared to what? Based on which benchmark? What does success look like?…
When we started working on those project one very important thing we both agreed on from the start was not to set any expectations.
And believe me it was super hard for me… I’d never done it before.
It felt very counter-intuitive and uncomfortable. It was this weird (dis)balance of not having expectations but at the same time being motivated. Kind of did not make sense…
We did it all very “anti-web3 marketing” and “pro web3 ethos”.
We intentionally avoided building hype and FOMO, bypassed every possible middlemen and brought in projects that were about soul not money.
But it worked - because when the baseline is 0 - anything above it is good, right?
So the answer to that question is - the launch was good.
We did not expect anything but we got people excited about both, we had many DMs, appreciation, etc… It felt good!
And at the end of the day - it was totally worth it!
Looks like SoulKeeper keeps helping artists…
For just a few tweets, a Twitter Space and a tiny-ish newsletter of mine this did not look bad at all.
Especially in times when most of the people out there claim that “NFTs are dead”…
And Breaking Chains seems to resonate with many too…
So the answer to the question?
It was good - and we’re just getting started.
Podcast
I made sure that my podcast keeps rolling too so I also have a new episode where I spoke to Snax from Pizza Dao. One of the most genuine and humble OGs in this space.
Highlights of our talk
The origin story and the vision of Pizza DAO
Snax’s early involvement with CryptoPunks and NFTs.
The importance of genuine communities in the crypto space.
The need for technology to solve distribution problems.
Future hopes for the NFT space to drive meaningful change.
And as promised - here is what he keeps in his 32 pockets :)
Let’s chat
If you’re a rebel too, you should come and join us.
We’re having a Twitter Space tomorrow night and would love to speak to you there!
And we’re also going to be more active in our Discord - so make sure you join it too!
Well I guess that was it for now…
I am not yet sure where this exciting journey would take us - but if you’re a rebel, I’d like take it with you!